13 Reasons Why Reverse Mortgages Just May Be the Perfect Marketing Niche

For most of us, our mortgage pipelines are in dire needthe time to market Reverse Mortgages while
of some good solid loan business. If you fall in thiscompetition is minimal.
category, it may be time to evaluate the business9. Recognizing our current credit crisis and the
opportunities that await you in the Reverse Mortgageproblems we have funding our normal forward based
marketplace.mortgages...credit and credit scoring models are not
If you have been paying attention at all, you probablyused with the Reverse Mortgage product. The
know that the projected potential of the Reversebenefits received are based on age and equity.
Mortgage market is absolutely staggering. As you10. The Reverse Mortgage product is a Federal
probably know...The Department of Housing and UrbanHousing Authority (FHA) insured non-recourse loan and
Development (HUD) refers to a Reverse Mortgage assubject to FHA loan limits.
a HECM, which stands for Home Equity Conversion11. Recent surveys of Reverse Mortgage holders
Mortgage.indicate more than a 95% satisfaction rate of the
When you do your review and evaluation of thisproduct.
growing niche, be sure to take into account these12. There have been drastic improvements since the
thirteen (13) facts and how they can impact yourfirst Reverse Mortgage was written in 1989 and, the
mortgage future:number of Lenders has increased.
1. It is estimated that between 9,500 to 12,000 people a13. Effective January 1st, 2009, the HECM Purchase
day turn 62 years of age and if they are homeProgram is now operational, allowing Seniors to
owners, eligible for a Reverse Mortgage.purchase a primary resident.
2. Seniors that are 62 years of age and older (ourOn the surface you may feel that a Reverse
definition of a senior for this discussion), control moreMortgage could be the easiest type of loan you could
than three quarters of our nation's wealth.ever originate. After all...there's no "Credit Qualification,"
3. They are living longer and continue to be moreno "Income Verification," and best of all...your
active than any generation before them. They, likecommission is generally based on the value of the
many of us...continue to have goals, aspirations, desireshome...not the loan amount.
and even problems...that they would love to solve.But please remember...a marketing niche is only as
4. They have equity in their homes but don't have agood as the dedication, knowledge, expertise, and
clue how to convert their equity (non-liquid asset) intoprofessionalism you are willing to bring to bear on the
spendable and useable cash (a liquid asset).marketplace.
5. Originations of Reverse Mortgages have increasedYes...working with Seniors can and will prove to be
109% for the past few years. In fact, each year forextremely profitable. Plus...You'll also get personal
the past 5 years the number of loans has doubledsatisfaction and gratification as a result of your efforts.
each year.If your current organization or situation doesn't allow
6. FHA endorsed 10,026 reverse mortgages in Juneyou to originate Reverse Mortgages, you need to
alone, bringing the year-to-date total to 83,871. Byeither be the catalyst to change that...or, find a home
comparison, FHA insured 8,925 loans in June 2007that does allow you to market to Seniors.
totaling 80,425.You can become very successful by dedicating
7. Its estimated that there are now 75 million prospectsyourself to Reverse Mortgages and the Senior
that would benefit from this type of program and thatmarket. If you prepare yourself and your marketing
number continues to grow every day.program well, you can get ready to explode your
8. Less than one quarter of all Mortgage CompaniesMortgage Business.
currently offer the Reverse Mortgage product. Now is